Can we answer your questions?
Do you provide services besides for PPC management?
We focus exclusively on Amazon PPC managment since it requires a high level of strategy and monitoring. While other factors are important for advertising success, a campaign can be successful without the best listing, but the best listing will not be successful with the wrong strategy.
What should we expect from our work with Boutique Seller?
Besides for acheiving sustainable growth, our goal is to communicate consistently and effectively about your account. That means setting monthly goals together and then reviewing them to make sure we are taking everything into consideration.
How do you measure success with Amazon Advertising?
Success on Amazon means something different for each seller, and for each seller it means something different for each product. Almost every one of our clients have products in different stages of the product lifecyle whether they are new launches in the discovery phase, products being advertised agrressively in the growth stage, or establish products in the profitability stage. Often a product is transitioning between the two stages and hybrid approach must be used.
What are ACOS, ROAS and TACOS?
ACOS is Amazon's basic metric for advertising efficieny. It is percentage of ad spend divided by the total AD sales. This tells you how efficient your ads are, but it doesn't tell you the effect on organic sales.
What kind of results should I expect?
This will depend on the product itself and where the product is in the lifecycle. If it is a brand new product you can expect to get impressions and limited sales. You should be ready to spend at least $25 a day on the product's campaigns.
What percentage of total sales should come from ads?
Once a product is profitable it is ideal for 25% of sales to come from ads. While the product is in the growth phase, 25% to 75% should be expected which is also why the ACOS is typically high.
Why do you charge a percentage of ad spend?
Charging based on ad spend is considered a standard in the PPC industry for a decade. Ultimately it allows us to take into account the additional work involved as the campaigns grow.
How does billing work?
Our monthly management service is comprised of a base fee and percentage of monthly PPC ad spend. A $750 base fee is charged at the start of every month. 5% of PPC ad spend is calculated and charged at the end of the month.
How often do you optimize my account?
For new accounts we are often making adjustments daily, and for more established campaigns we make adjustments at least once a week. It takes time for Amazon to pull in data, so besides for budget it's not effective to make changes more than once a day. Once we are employing longer term strategies, we need a week's worth of data to make decisions on what to optimize.